Those 3 little words that can make all the difference – ‘Get a Copywriter’.
Engage the customer – tell them what they want to know, not what you want to say.
Be a customer for a moment…
You’re on the net searching for that new widget you’ve heard about – the one that’s supposedly going to make your life so much easier.
So you’ve done your search for the ‘better life widget’ and here is a list of websites – and you know they all have them.
You click on ’better life widget seller’.
What else do you want to know?
- How to find the details of the widget easily on their site?
- What does the widget really do?
- How will that benefit you?
- Why should you choose that brand of widget?
- How much does it cost?
- How can you contact the seller?
- Where are they located?
- Is it in stock?
- How do they get the widget to you?
- How long does it take?
- Who is this company, how long have they been in business, are they trustworthy, stand up to their guarantees, any references to check….?
All the questions a potential customer may pose need to be addressed clearly or in such a way as to get a response.
Your words can make all the difference between success and failure.
Be sure to choose a web development company that can offer copywriting services and one that has marketing your business as their core value.
After all, what is a business website for?
Get a website that works!
