You’re on a road trip – and you want to stop for coffee and a snack…
Do you pull over at the nearest servo?
Well you could.. but you have no idea what’s on offer or what you’re going to get…
OR
Do you chose to stop at a famous fast food joint?
Here you know just what to expect.
The level of quality, the price, the freshness, the type of service, the level of cleanliness…even if you don’t normally go there.
That’s the power of branding!
THAT’S the promise… it’s powerful
It is vital to be RECOGNISED in the market.
Branding is one of the most important aspects of any business, large or small, retail or B2B and even one-man-bands.
A great brand strategy gives you a major edge in increasingly competitive markets.
A consistent and solid brand gives a promise of quality, a level of service, and lets a consumer know immediately what they can expect from that brand.
And that doesn’t necessarily mean GOOD quality or top notch service – people also want to be able to recognize a brand for what they need at that time – they may not want the best quality product or the most expensive service…
Your brand can speak in different ways to different chunks of the market depending on what you want to offer and what type of customer you want to attract.
Without a brand there is the unknown!
There might be 45 other businesses in the area – doing exactly what you do.
Branding can set you apart from your competition and make it easy for customers to know you and what to expect from you.
