Should a business owner take their logo seriously or just plonk something together that kinda looks ok?
A bit of clip art…
some random curly fonts….
drop shadows and…
hey presto.. a naff logo!
Many business owners fail to realise that their potential customers are judging their whole product or service offerings based on how the business presents itself.
A logo always leads the way in any marketing and this is what the market sees.
Good logo = Good impression
Bad logo = Bad impression
If you would like to join the ranks of the ill-informed and have a naff logo that hinders your business, and ensures a very low opinion of your company, then you use any or all of the following tips…
- Use clip art in your design.
- Select a font that is fancy and frilly so no one can read it.
- Use lots of different fonts to make your logo looks busy and confusing.
- Incorporate lots of special font effects so everyone will know what a creative genius you are.
- Use colours that clash and hurt peoples’ eyes so no one will forget seeing your logo.
- Fill your logo with as much colour as possible because white space is boring and dull.
- Fill your logo with lots of words so it is as informative as possible.
- Don’t worry about how your logo will look in print. Just use lots of special effects because it will look amazing online.
- Create one logo for the web, another one for your letterhead and a third for your brochures, or just have a few differently themed logos to use on different days…
- Get the brother of your friend’s cousin to design your logo because he was voted ‘Best Artist’ in the fifth grade.
- Have your admin girl design your logo, she’s a bit of a whizz with Word or Publisher
Use these tips, either in combination or alone to ensure that you look totally unprofessional in the marketplace
Have you seen any really awful logos?
