If you’re trying to advertise on Facebook and not getting many results – then you probably haven’t got the basics right.

Here are the most common mistakes people make in trying to attract clients using FB ads ad how to avoid them:

1. Determine who your ideal client is – advertising to everyone is a no-no (you can’t catch 10 rabbits with one hand!)
2. Get absolutely clear on your message and positioning
3. Encourage people to click through to a website landing page (we call this a funnel)
   a/ Target each funnel at only one type of target audience
   b/  Focus on solving one problem
4. Your landing page should have copy that talks to the person on an emotional level and demonstrate that you know about your audiences problem more than they know themselves
5. If you’re offering a lead magnet – a freebie download in exchange for their email address  then this freebie should offer a quick solution to their problem
6. Your landing page should include some trust factors – eg testimonials, credentials, your photo, etc

Once you have those things sorted, it will start to happen.