Do you hear a sad violin play when you think about your website?
You know it’s about as effective as an ashtray on a Harley.
You absolutely know that it could be better at doing its job, which is to…
Sell!
- Your business
- Your team
- Your services
As you learn this you’ll realise…
It’s not (just) about having a great product or service- It’s not (just) about having a super website
- It’s about so much more
Let’s start here:
Some of the most common deadly design sins that your website may be suffering from:
- Complicated layout
- Too hard to navigate
- Overly formal, traditional, jargon infested
- Wrong use of colour
- Blinding use of contrast
- Heavy and hard to read
- Too many diversions – pop-ups, sliders, movies etc.
- Big chunks of text
- No way of knowing the real people behind the business
- Sloooowww to load
- Non responsive
Are you beginning to see how frittering away the power in your pixels can be costly?
Here’s a few more things to consider…
- Is your value proposition buried deep in the bowels of your profile page when it should be in the most prominent in-your- face, can’t-miss-it-even-if-I-tried-to spot?
- Is the answer to ‘What is this website about, does it cater to my needs, and how will I benefit here?’ obvious within the first 20 seconds of a visitor landing there?
- Have you got authority markers in place to demonstrate credibility?
- Are you helping your site visitors to take action with clear instructions on what they should do?
As I wrap up this article about some of the basics (yes, there’s lots more!) think about the competitive online world we all now inhabit and how just having a ‘whizz-bang website’ just won’t cut it anymore.
There’s strategy required for each page – and working out what that is comes way before your website gets near a web designer or developer.
===========================================
Ready to take your business to the next level?
Got a few questions you need help with? Or need some assistance from a trusted partner?
If you feel ‘stuck’ and not sure of your next move to get your business ‘busier’ – wondering whether to advertise, send out promos, get a new website, do some SEO… it’s all quite confusing.. and costly.
or
You’ve got a stack of quotes in and need help deciphering them (so many different prices for the same thing – why?) as to make the wrong marketing choice could cost you a heap of pain…
Book Your Mini Hot-Spot Session Now
I’m Lyn, a Marketing Mentor and I’ll help you work out your next best steps.. or help you understand the difference in several quotes…
