ABSOLUTELY YES – HERE’S WHY…
It was a Shakespearean thing, you know…but since there were no blogs back then, he wrote plays instead!
Alas, you don’t have to be as clever as old Willy Shakespeare was. Instead, consider this:
Most business websites showcase what the business does and the services it offers, regardless of the industry. So, it goes without saying that many websites in the same industry will be similar to a certain extent. This is where blogging comes in! BOOYAH.
See, where your website ranks in Google and other search engines (on page 1 or page 86,000) depends on a few things:
- The quality of the website build (i.e., the back-end coding, like the foundations of your house, needs to be strong).
- The quality of its SEO (usually performed by an SEO specialist).
- Original content on your website.
- Strong and strategic keyword usage.
- Regular updates.
- Social proof.
Blog posts, if done well, can demonstrate both points 3, 4, and 5 to Mr. Google. He will smile down upon you benignly and promote you up the ranks – hopefully to page 1!
Blogging can also showcase your personality, whereas the main body of your website may need to be a little more formal. Additionally, it’s a great way to demonstrate your expertise right across your industry.
To blog or not to blog? Absolutely YES!
A few things to be wary of though (sure, there’s always a catch):
When it comes to writing, plagiarism is seriously not okay. When it comes to online writing and the world of SEO, plagiarism is also a no-no. Indeed, Mr. Google would promptly frown down on you and dump you. Basically, don’t copy someone else’s stuff. Use it for inspiration, but put it into your own words.
Now, bear with me on this one:
Google requires that your content is original. So, buggeroonis, that also means you can’t reuse your own content word for word. Why would you reuse your own content, you ask? Well, you may write an ‘industry’ piece, add it to your website blog, and then upload it to say, a personal blog or an article directory where others can link to it (social proof, backlinks)…
But you can’t.
(The lady doth protest too much, you think?)
If you don’t have the time to rewrite a blog post, then don’t share it anywhere else other than your blog.
If you don’t have time to write suitable blog articles, contact us as we have a pro copywriter who can do just this!
In summary, the question of whether or not to blog is a familiar one. In the past, Shakespeare wrote plays instead of blogs. However, in today’s world, blogging has become an essential tool for businesses. Most business websites tend to have similar content, which is why blogging is so important. By creating original and strategic blog posts, you can boost your website’s SEO, demonstrate your industry expertise, and showcase your personality. However, it’s crucial to avoid plagiarism, as it can harm your website’s ranking. Google requires original content, which means you can’t reuse your own content word for word. If you don’t have the time to write blog posts, consider contacting a professional copywriter. In summary, to blog or not to blog? Absolutely yes, with a few caveats.
