…for the traditional advertising model (and another boost for content marketing).

Last month LinkedIn announced the closure of its ADVERT network – at a cost of $50m per year in revenue.

So what will they do instead?

Well, like Facebook and Google, LinkedIn will focus on sponsored content as it’s proven to be more profitable.

LinkedIn will be sending monetizing traffic to content pages on your blog or shared to LinkedIn from your blog.

Content marketing is ‘the thing’.

Writing content from scratch can be daunting for most, after all, we’re business owners not writers.

Most of us get bogged down in…

• Not knowing what to write about
• Writing can take a chunk of time
• Not knowing whether it will work

If you lack confidence in your writing skills or lack the time, contact us as we have a pro copywriter who can do just this!