You cannot happily pretend that “ads here, ads there, ads everywhere, brand your name and reach the audience” is all that’s needed. Bullpoo!
9 Words You Must Keep Out of Your Adverts… but Only, if You Want to Get a Response
Are your ads well worded or puffed up with weak willed wimpy phrases…
The Secret to Writing a Sales Brochure or an Advert that Sells!
Good sales copy stays with your customer long after they’ve finished reading it. Think of a good novel you’ve read. Didn’t it capture your imagination and draw you in to…
Why You Should Ditch the Jargon
BELIEVE ME. AIN’T NO ONE… Is ever going to complain that your writing is TOO EASY to understand. Whenever you write anything to help promote your business… A web page,…
A ‘Great’ Offer That People Aren’t Buying?
Have you got a ‘great’ offer that people just aren’t buying? Wondering why? It’s likely that its… 1) Not solving a big enough problem2) Not providing a good enough outcome…
Fish Where the Fish Are!
In a recent coaching meetup, my client asked me “Lyn, where do you think I should advertise – newspaper, radio, TV, online marketing…?” As you can imagine as a Marketing…
So You Think Advertising on Facebook Doesn’t Work?
If you’re trying to advertise on Facebook and not getting many results – then you probably haven’t got the basics right. Here are the most common mistakes people make in…
Great Content Ideas for Posts or Blogs
If you’re looking for ideas for blog or posting content, then try this. Go to google search. Type a question or phrase in the search box and watch the autocomplete…
Push and Pull Your Way Into Your Customers Hearts
With the huge surge into the digital marketplace, we’re moving more now into PULL marketing tactics rather than the traditional PUSH tactics. Push Tactics This is the traditional way that…
Stop Talking About Yourself and Give Me A Solution
I’m looking for a solution to my problem. BUT, Why would I call you, buy from you, if all you do is talk about your company? You talk about yourself,…
4 Critical Things You Probably Didn’t Know About Advertising on Facebook
Are you Advertising via Facebook? Someone I know who spends over $65k a year with Facebook had his account (and all associated accounts) shut down without warning. Imagine. After many…
Social Media and Attracting Clients
POINTS TO CONSIDER: We do business with those we know, like and trust. Share lots!Share frequently.Share info that gives value, value, value!Share your knowledge.Share what makes you who you are.Share…
10 Recommendations for a Strong Brand Identity
Your identity (logo and branding elements) Consult a professional Print shops and publications may offer to typeset your business name or design your logo for free when you place an…
Toilet roll – Let’s get to the bottom of the panic for loo paper and how you can use this in your business!
Are you ‘bummed out’ because there’s no toilet paper left at the shops? Let’s get to the bottom’ of the panic for loo paper and how you can use this…
Wasting Your Money on Adverts That Don’t Work. Enough Already!
Ads That Don’t Work. Most ads, whether in print, TV, radio or social media… would put a screaming toddler to sleep during the first sentence because they are about as…
Branding Your Business – Back to Basics
What is ‘Branding’? A brand is… an idea or image of a product or service that consumers connect with. Branding is something that triggers associations in our minds. It’s what…
Get the Best $ Value From Your Advertising
In whatever media your ads are presented, you need to get your sales message across effectively, this is where AIDA can help you…[+ read more]
3 Key Ingredients For An Irresistible Email Subject Line
E-Marketing With an ROI of around 4,300% (according to the Direct Marketing Association), email marketing practically pays for itself. The main issue is to get your emails read and it…