Most of us know the colours of well known brands – just as we know their logo. What do your colours say to your clients…[+ read more]
6 Logo Design Mistakes That Can Cause Your Business to Fail
A logo can make or break your business. As part of your brand and the ‘face’ of your business – your logo has a big job to do! It’s…
Is Brand Identity Important? Does a Bear…
You’re on a road trip – and you want to stop for coffee and a snack… Do you pull over at the nearest servo? Well you could.. but you have…
Branding Takes Away Our Choices (and That’s a Good Thing!)
YES! YES! YES! Branding creates customer loyalty! If done right, branding is what keeps customers coming back for more! Your branding can mean that when a person needs to buy…
Beware – Some Logos Are Pretty Naff
Should a business owner take their logo seriously or just plonk something together that kinda looks ok? A bit of clip art… some random curly fonts…. drop shadows and… hey…
Your Logo and What It Means in the Marketplace
Your logo contains a message far beyond that of words. So how does it affect your business …. [+ read more]
Taglines – How Your Business Can Benefit From a Memorable Slogan
A tagline is the phrase that helps people link your name to your brand message. Taglines translate your positioning statement into a marketing statement meant to serve as a customer…
10 Common Mistakes People Make in Naming a Company
Your company name influences how people think, feel and react to your brand. Some things to consider are..
10 Recommendations for a Strong Brand Identity
Your identity (logo and branding elements) Consult a professional Print shops and publications may offer to typeset your business name or design your logo for free when you place an…
Funny Marketing Concepts – Great Way to Teach Marketing & Branding
An oldie but goodie… You’re at a party with a bunch of friends and see a gorgeous woman. One of your friends goes up to her, and pointing at you…
It’s So Much More Valuable Than Just Being a Logo…
The pure marketing power of a logo is never to be underestimated, here’s why….[+ read more]
Time to Iron Those Business Cards!
There are some who work all the hours they can, bust their guts week in week out… slaving away to earn just enough to pay the bills. Having their own…
Branding Your Business – Back to Basics
What is ‘Branding’? A brand is… an idea or image of a product or service that consumers connect with. Branding is something that triggers associations in our minds. It’s what…