Another Nail in the Coffin
…for the traditional advertising model (and another boost for content marketing). Last month LinkedIn announced the closure of its ADVERT network – at a cost of $50m per year in…
“To Blog or Not to Blog – That Is the Question”
ABSOLUTELY YES – HERE’S WHY… It was a Shakespearean thing, you know…but since there were no blogs back then, he wrote plays instead! Alas, you don’t have to be as…
9 Words You Must Keep Out of Your Adverts… but Only, if You Want to Get a Response
Are your ads well worded or puffed up with weak willed wimpy phrases…
The Secret to Writing a Sales Brochure or an Advert that Sells!
Good sales copy stays with your customer long after they’ve finished reading it. Think of a good novel you’ve read. Didn’t it capture your imagination and draw you in to…
3 Little Words… Get a Copywriter!
Engage the customer – tell them what they want to know not what you want to say
Why You Should Ditch the Jargon
BELIEVE ME. AIN’T NO ONE… Is ever going to complain that your writing is TOO EASY to understand. Whenever you write anything to help promote your business… A web page,…
Before You Write Anything for Social Media, a Blog, or an Email… ask Yourself This
Will your words have any significance?Will they have an impact on the reader?Will they make someone remember you?Build a relationship?Move them?Position you as an expert? If not, maybe don’t bother.…
Is Your Brochure an Exercise in Futility
Is your brochure doing its job, or just an exercise in futility? Really, how effective can your brochure be when it’s just an additional duty for someone in the office…
Great Content Ideas for Posts or Blogs
If you’re looking for ideas for blog or posting content, then try this. Go to google search. Type a question or phrase in the search box and watch the autocomplete…
10 Common Mistakes People Make in Naming a Company
Your company name influences how people think, feel and react to your brand. Some things to consider are..
Content is King.. HUH?
Unless you’re a turnip farmer, lazily chewing on a piece of straw pondering the possibility of rain in the coming month and whether to turn another ‘nip or have a…