You may not really believe this, but the number one complaint of web visitors is that there is not enough information once they get to a website.
Imagine this for yourself (and it’s happened to most of us)…
You’ve been looking online for ages and after an hour or so you happen on what you think is going to be the perfect website to answer all your questions.
And the website says… ‘Call us for more details’.
It’s 11pm at night.. how frustrating is that!
So just right now, you’re probably not in the market for a new property to house your cattery business.
The 8 acres of rolling hills with a river running right through it, just on the outskirts of town with a gorgeous little house, suitable barns and outbuildings, fully mesh fenced suitable for small animals and separate driveway from house to outbuildings – is possibly of absolutely no interest to you right now.
You don’t need this property and are not looking for a property. So, however you receive this information – via a website, a brochure, an advert – it makes no difference as you just aren’t interested, not even a little.
Who would read a two page sales pitch of this property? No one, unless they are looking for acreage on the outskirts of town.. YES!!!! Those people would.
In marketing, promotions and advertising, everything should be addressed towards the small percentage of people who are looking – those people who want to BUY what YOU have to SELL!
Whatever we buy and especially with expensive or luxury purchases, we all want details on what are getting for our money, the reasons to back up our desire, the justification for the next step.
People come to your website because they are looking for what you are selling, they are actively seeking you out.
Give them more info, give them details, give them a reason to buy…
There is an old marketing saying.. ‘the more you tell, the more you sell…’
Regularly increasing the relevant information on your website helps your prospects in their buying decisions.
