You opened up a store or an office in your town.
On opening day you pulled up your chair and waited for customers to come rushing through the doors with their hard earned dollars.
You sat in that chair for 6 long weeks. Nothing happened.
No customers – nil – nada – none. Peanuts!
Big fail.
These days, the difference between a business succeeding or failing is often down to their online presence. After all when was the last time that you looked in a phone book to get information about a company? Years ago right?
Most people like you and I, use search engines such as Google to look for the info that we require.
But, I hear you say, you have a website…
How does your website get marketed?
Before we get into that… here’s another analogy..
Think of your website as a ‘flyer’ and you go and pop it between 2 books in the biggest library in the world (the internet).
How would anyone….
- Know it was there to even be found?
- Know how to find it?
The librarian (Google) may get around to finding it a few years down the track but its old and outdated so it gets thrown away …never mind…you’ve already gone out of business.
Websites that show in the first pages of Google are usually ones that are well ‘optimised’ so Google can find them.
Does your website undergo regular marketing such as Search Engine Optimisation (or SEO for short)?
This is akin to your online marketing. This is what helps people to find you when they search for someone offering your products or services.
SEO is a combination of special techniques and strategies that helps Google to find, index and rank your website, so it actually knows what your website is about. And, it knows how to find you when someone is searching for your type of business.
With over 3.5 billion searches a day on Google, your website has some strong competition.
The more SEO that gets done – the better your websites’ position, and as we all know, everybody wants to be high on Google!
Knowing SEO strategies and techniques is a specialised subject and one that changes as rapidly as the digital world does.
An SEO Strategist has to keep abreast of all those changes.
They also need full access to the ‘back-end’ coding of your website and this is not something you would easily allow someone to have. Definitely not someone you don’t know and trust!
We have a range of SEO packages that are suitable for all businesses no matter how big or small your company is.
Our team of SEO advisors would be more than happy to discuss your websites SEO needs – contact us.
