The golden arches, the red bulls eye, the white tick – yep you know who I’m talking about… McDonalds, Target and Nike.

Are these just logo’s?

Are they more than a symbol, more than an image, more than a logo?

Yes! These images represent instant recognition for a company.

And how valuable is that?

To us onlookers, those images represent the promise of the quality that is on offer from that company.

So we see the golden arches and know its McD’s, and we are well aware of the quality of the food and the service on offer. We don’t have to guess. We choose to go into a McD’s and pretty much know just what to expect. And that’s the level of quality throughout all McD’s worldwide. And, the golden ‘M’ tells us that.

Just as we know that if we buy a new t-shirt from Target, it isn’t going to be a designer ‘one-off’, but it will be a decent, everyday t-shirt that will wash ok and hold it’s shape.

Everything we know about Target is represented by that red ‘bulls eye’.

The pure marketing power of a logo is never to be underestimated. Which is why ‘simple’ and ‘easily recognisable’ is always the best.

In today’s market, simplicity is the key – the best logos are always the simplest ones.

We remember their ‘shape’ more than ‘what they are’. It’s a bit like seeing a word. We recognise the shape of the word ‘Cat’ rather than reading the letters.

Even companies just starting out need to keep all this in mind. Who knows where the company is going to be in 10 years or so…

How about Wal-mart which opened in 1962! It was a little five and dime store, and it’s now the world’s largest corporation.

So plan ahead a little, and consider the future now.

Start with a unique and recognizable logo and protect it with a trade-mark.

We work closely with our clients in regards to their Intellectual Property, so call us anytime to discuss your needs.