Push and Pull Your Way Into Your Customers Hearts

With the huge surge into the digital marketplace, we’re moving more now into PULL marketing tactics rather than the traditional PUSH tactics.

Push Tactics

This is the traditional way that companies would ‘push’ their marketing messages onto us.

Adverts…in your face… whether wanted or not….TV ads, radio ads, newspaper adverts, billboards, flyers etc.

Today, noone’s willing to sit through ads like they did ten years ago

We flick channels on the tv to avoid ads – and this is why we are seeing much more entertaining ads … to try to engage people.

Now, we are actively looking for solutions to our problems –

People are deciding on their problems and then actively seeking their own solutions… more and more online than ever before.

Example… You are new in town and need your car fixed?

You’re more likely, nowadays, to ask your friends on social media ‘Who’s a good mechanic in town?’

Or.. you would jump on the net and search for a local mechanic yourself.

Seeking solutions in this way means your business has to engage in pull tactics.

Examples of these are:

A well branded website that’s search engine optimised – is a pull tactic
Email marketing is a pull tactic when you’re giving out educational info or valuable content
Giving talks at events & being seen as an expert in your industry – is a pull tactic
Having your social media, Facebook, Pinterest, Instagram, Twitter etc actively engaging with fans
Or having a column in a newspaper
Writing a blog – content is king!

In this way, people will determine that you are an expert in your industry and will actively seek you out.

AND

If there’s a big sale on at your local supermarket, no-one’s going to know about it without it being pushed out to the marketplace.

Getting the right balance of ‘push’ and ‘pull’ tactics in your marketing depends on what industry you’re in.