‘Businesses who are not using social media within the next 3 to 5 years will not survive’ according to leading professionals.

You’ve heard that you should be using Social Media, but you’re finding it a bit daunting.

You know you need some help with it but you aren’t sure what….

When we help clients with this, we start by asking them these questions…

1/ What are your goals for using social media?

The answer to this can form your entire strategy for how to use social media for your business.

Typically, the main goals will be to:

• Sell more stuff
• Get more customers
• Get more qualified leads

These are all good goals for ANY type of marketing.

However, with social media you need to have a secondary level of goals such as..

Increasing brand awareness, customer service, responding to customer inquiries, increased accessibility to you or your company, networking and creating additional professional or business connections.

2) What will be your overall message and how will you get your message out there?

This means fine tuning the message you want to get out there and then determining which platforms would be best utilized for that message.

3) How will you implement and develop your social media presence?

4) Who will be responsible for creating content and ongoing management for your social media presence?

5) How you will track outcomes and results?

Once you can answer these questions, then either you can start to learn about how to use the most appropriate platforms (there are over 200 of them!) or engage a professional to look after it for you.