Push Marketing and Pull Marketing

When marketing your business you can go about it in 2 ways: 

Push Marketing

Just as it sounds….  when you ‘push’ your marketing message on folk when they’re doing something else, like watching TV, surfing the web, listening to the radio.

Samples of Push Marketing include:

• TV Ads
• Flyers
• Banner ads on websites
• Classifieds
• Cold calling
• Radio spots

All of these just add to the barrage of information we all deal with on a daily basis.

The ads scream at us to “BUY! BUY! BUY!” 

Then there’s the constant stream of telemarketers always trying to push their sales onto us.

Makes me tired just thinking about it...

I’ve taught myself to ‘tune it out’ and ignore it.

And apparently, so have most people.

In today’s world, push marketing is nowhere nearly as effective as it used to be.

Pull Marketing

These marketing tactics make use of those potential clients who are ACTIVELY SEEKING the products or services you offer.

Samples of Pull Marketing include:

• Search engine optimization
• Pay-per-click marketing
• Social media
• Newsletters
• Tradeshows
• Public speaking
• Blogging
• Strategic networking

These people are already looking for the information you can supply them with. 

So if someone is actively looking for your services then you can present yourself as the person or expert who they can have a working relationship with.  There you go.

Push Marketing
Push marketing offers a lower return on investment, it costs more and requires more effort.

Pull Marketing
Pull marketing generally has a high conversion rate.

It’s targeted to your most ideal prospects – those who are in the market for your services.

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